Hello

At Forum, I am a UX/UI designer and a Certified Usability Analyst from HFI.

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Over the course of my journey, I've orchestrated the creation of over 70 distinctive products encompassing a diverse spectrum, including Mobile Apps, Websites, Platforms, Dashboards, and more. These endeavors have spanned across industries such as Smart Cities, Travel, Healthcare, Citizen Services, Mobility, Gaming, AI Tools and platforms, HR, and beyond.

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One of my most noteworthy achievements lies in designing the FIRST Smart City MOBILE application and citizen portal for India – Smart Vijayawada – an accomplishment that resonates with great pride.

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I am also a marketer who passionately believes that Design has a big role to play in the modern competitive business environment. There is no great app without stylish elements and usability. The effectiveness of any application is measured by the optimum combination of functionality and attractiveness.

 

Visual communication with your customers must be simple, intuitive, and engaging. And in this quest to engage and impress new and potential clients/ customers, Design can certainly help any business in effectively communicating with the audience.

 

I believe in order to achieve this we must take a 360-degree approach to practice that involves everything from Requirement Analysis to Business Domain Understanding to Understanding the targeted audience and business model to Building User Experience to Creating Visual Designs.